Concept vs. Final
Copywriter and conceptor for MOIRA Cosmetics' winter campaign, featuring an idea that didn't make it and the one that did.
MRS. Claus Goes Glam
MOIRA Cosmetics asked us to create a sparkling winter campaign for their socials, and the gears started turning.
When we think about Christmas, Santa Claus is right there. But why doesn't Mrs. Claus get any credit? Must the woman stand behind the man, even in fantasy land? I think not. My concept revolved around Mrs. Claus getting the makeover she always deserved. If there's one thing makeup cultivates, it's confidence, and the Queen of Christmas was far overdue for her transformation, a story MOIRA Cosmetics was perfectly positioned to tell.
Perfectly timed with Sabrina Carpenter’s hit Christmas special, I knew a glitzed-out Mrs. Claus would be on trend. But not all Christmas wishes come true. Although this concept sleeps with the fishes, Mrs. Claus will always have a special place in my heart.
the one who lived
The idea that made the cut for this campaign was so adorable, I couldn’t help but love it. We called it ‘Beauty Wonderland,’ and it featured a series of dazzling posts depicting MOIRA Cosmetics in Christmas land, spreading joy and acting as the perfect holiday gift.