Writer and social media expert approaching advertising with a lethal dose of wit.
robin dillon
robin dillon
MWAH
Welcome to my world, where everything is pink, the snacks are free, and you’re already impressed by my portfolio.
Idk about you, but I love this place.
My dive into advertising started with social media freelancing, where I went business-to-business, pitching myself to total strangers. The weird thing is — I loved it.
Then came agency life, where I used my arsenal of skills to further the Gen Z agenda: creating authentic ads that resonate. Because if you’re making ads for everyone, you’re making ads for no one.
After work, I enjoy the finer things in life, like:
Exercising my creative eye at Goodwill by rummaging through piles of rags in search of a hidden gem. My best thrift trophy? Vintage Chanel… WITH TAGS.
Forcing my friends to model so I can play photographer, creative director, stylist, and makeup artist to get shots like this one.
And on my happiest adventure, I visited Portland, Maine, and discovered that true joy is catching a lobster and eating it.
the nitty gritty
I have nothing to hide. Or at least nothing I’d put on my resume.
Gold Addy x2
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Gold Addy x2 |
silver addy x2
|
silver addy x2 |
Webby
|
Webby |
|
forbes
| forbes
honorable mention addy
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honorable mention addy |
WORK YOU’LL MOST LIKELY LOVE
Copywriter crafting on-trend organic social captions and live-tweeting to over four million people during high-traffic events for Samsung.
STRICTLY SOCIALS
Creative and copy lead on Samsung’s first-ever ambassador program, managing a team of writers and owning leadership responsibilities.
Cross-Country Launch tour
Lead copywriter and conceptor for a Forbes-recognized nationwide tour promoting the launch of Samsung’s most impressive device yet.
Micro-influencer program
interactive MUSEUM EXPERIENCE
Copywriter on a multi-award-winning experience in partnership with the nation’s three best museums.
Copywriter and conceptor for MOIRA Cosmetics' winter campaign, featuring an idea that didn't make it and the one that did.
Concept vs. Final
Core copywriter crafting long-form scripts for a recurring live show, generating millions of views on Twitch, YouTube, and TikTok Live.
scripts that stick
Copywriter for a comic strip sent as a next-level cold pitch to Mary Kay.
pitch in pink
reach me
Send me a letter via messenger pigeon. I also accept email.
Have a magical day.