Strictly Socials

Copywriter crafting on-trend organic social captions and live-tweeting to over four million people during high-traffic events for Samsung.

Capturing Captions

I've written copy for Samsung’s accounts with 4M+ followers and influencers like Dustin Poirier, Jagger Eaton, and Caroline Ricke. I aim to find a modern angle for every caption.

What can people relate to… a vibe? Color? Feeling? I find that thing and give it life, transforming a simple caption into a relatable moment.

My captions even appeared on an account with over 18 million followers, which is a record for me. Big thanks to Jayden Smith and his many loyal IG fans.

Caroline Ricke is a well-dressed satirical influencer with 500k+ followers on IG, where this was also shared on her account. The copy makes an entrance with alliteration and an exit with a fashion appeal, something I know her audience values.
Jayden Smith, with over 18 million followers, and Jagger Eaton, a two-time Olympic medalist with 400k+ followers, came together for this Samsung partnership, and I got to write the caption. I blended the world of tech with the art of skating to creat
When it comes to marketing a phone, I think of it like a Harry Potter wand: it's an extension of you. So I had to flex the FlexWindow and the customization options to communicate exactly that.

WE GOT A LIVE ONE

When Apple has a keynote, Samsung sees an opportunity to connect with Galaxy loyalists through live tweets, and I've been chosen for the job every year. Only the quickest and wittiest writers are picked, so to be the go-to girl is a great honor.

These days are a thrill because our entire team of strategists, approvers, and writers are all in one room. Strategy monitors opportunities to post; I write something quippy, and our COO, creative director, and client approve copy to post immediately.

This is the one time a year Samsung lets us go crazy. Even then, we're walking a thin line. My approach? Keep the focus on Samsung by highlighting our achievements, with a subtle callout to the other guys.

Some tweets got a little more pointed, but hey, the client wants what the client wants. And this client wanted some sick burns. We left the grey area of "Was that a dig?" and came running with shovels.

Yet millions of views tell me the people were itching for drama, and we delivered.

Anyone have ice for that burn? But seriously, this is the one time a year Samsung let us go crazy. Even then, we were walking a thin line. Copy like this gets the roast across, but without putting the focus on Apple. Instead, it highlights our achiev
Me in 2024 responding to a 2022 live tweet. How very meta. Over seven million views later, it's safe to say people were watching our homegrown roast.
These final three got a little more pointed, but hey, the client wants what the client wants. And this client wanted some sick burns. We left the grey area of "Was that a dig?" and came running with shovels. Yet, those 3 million views tell me the peo
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